Cemex: Mexico's Global Giant
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA065 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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16 Pages |
| Period |
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1990 - 2003 |
| Organization |
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Cemex |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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Mexico |
| Industry |
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Cement |
Abstract:
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During the 1990s, Cemex of Mexico went from being a purely
domestic producer to the third largest firm in the global cement industry. It
did this through a combination of internal growth and global acquisitions. Cemex
has maintained a higher level of profitability than other, longer-established
majors. The case examines the rationale and logic behind internationalisation in
a commodity business and the selection of markets to enter. The case
demonstrates how a company can use information technology pro-actively to add
value and achieve differentiation in a commodity business. Another point of
emphasis in the case is the crucial role played by knowledge sharing in a global
corporation with operations all over the world.
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Contents:
Keywords:
Cemex, Strategy and leadership at Cemex, Operations management, Cement business, Ready-mix, Acquisition integration, Managing culture at Cemex, Environmental focus, Globalisation, Mexico industry, International business environment, Southdown cement, Rizal cement, Holcim, Lorenzo Zambrano
Cemex: Mexico's Global Giant
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